The online world can feel like a tough gig sometimes. No sooner have you mastered a strategy to market your website, the goalposts change. Suddenly there’s a new tool/strategy/social media platform on the horizon that you *have* to learn. Doesn’t it sometimes feel like you are forever playing catch up?
I wanted to use this post to help entrepreneurs get away from that shiny object syndrome, whilst still acknowledging tactics that will work now – in 2018 – rather than in a good old days of the internet (when was that exactly?).
So here are my predictions for what is going to help your business succeed this year; solid proven, strategies that will help you avoid the fads and trends that can set you off path. (more…)
When you started your online business, employment might not have crossed your mind. That’s stuff for the big businesses, isn’t it? You’re just doing your thing and finding your own financial path. And, for as long as a few years, that might have served you well.
But, there may come a stage when you can’t avoid employment any longer. Before you roll your eyes, consider that this is a good thing. If you need to take someone else onboard, it’s a sure sign your business is soaring. And, isn’t that what all entrepreneurs want?
In the business world, speed is of increasing importance. We live in a world where everything is instant. We expect to log on to a website and have all the information we need straight away, we can order goods online and have them with us within a few hours, and we’re getting used to it. We’ve become impatient, and we want things to happen fast. If you run a small sales business, it can be hard to keep up with the bigger companies offering super-fast service and 2-hour delivery windows. But, if you want to do well, it’s essential that you do your best. Here are some improvements that you can make to speed up your business.
If you’re about to increase the freedom you have in your working life by starting your own business – congratulations. So many people would love to do what you’re doing but they simply do not have the guts to move forward and actually quit their job for a leap into the unknown.
Starting your own business can be daunting even if you’re, brimming with an entrepreneurial spirit and a big reason for that is down to the stark fact that roughly 80 percent of new businesses fail in the first year and half will be out of business by the time the five-year mark rolls around – that’s pretty scary! Imagine pouring all of your hopes, dreams, and money into a new company that folds soon after – no one wants that!
The good news is that although many startups fail, there are still many who do not and if you can make it through those first few years, you have a very good chance of still being in business 10, 20 even 30 years down the line. Not only that, but there are lots of things you can do to tip the odds in your favor and get through those early years a little easier…
Although we are all increasingly doing business online and e-commerce is booming where bricks and mortar stores are not, in many cases, there are still plenty of things that online retailers can learn from retail shops in the real world.
If we are being totally honest, starting up any business is going to be a daunting thing to do for anyone , even the most expert of entrepreneur. There always seems so much to consider at the beginning, and often some of the most important factors can get forgotten.
As a business owner, you’re always looking for new and interesting ways to showcase your business. While considering your options for promoting your company, you’ve likely considered the idea of attending an exhibition or trade show. But have you ever thought about attending such an event in another country?
As a business owner, your first thought should always be about your customers. You need to give them the best experience and think about what you can do to keep them coming back. Attracting and retaining customers is one of the hardest things for business owners to do in the modern world. Sometimes you need to think outside the box, and really do as much as possible to take your business to the next level.
When you set up an online business, it’s only natural that you focus on the online requirements that you need. After all, you’re operating entirely online, so all of your attention should be put towards all things digital, right?
Well, not necessarily. Because when your mind is completely plugged into the online world, you’ll be missing out on some key offline opportunities too. And it’s also important to remember that you are out there in the physical world, and that there are a lot of tools and equipment in the physical world that you will need to ensure that your business is running smoothly. So as much as you need to get your website up and running, stay on top of your social channels, and utilize some of the best online software there is, you also need to focus on the things in the physical world that can boost your business too.