The sales pipeline is one the most critical components to your business. However, many businesses often neglect it altogether. As companies continue to ride the digital wave, focusing on emerging techniques, it may be easy to fall behind in traditional processes like closing sales. Even if a business owner has a salesforce, they must be responsible for effectively training them and still perform business negotiations at a high level. In this article I will aim to help you better understand the process of effectively closing sales leads in your sales pipeline, and help improve your bottom-line.
If you want your blog to work for your business, then you need to have a strategy in place for your blog. In other words, your blogging should serve a purpose. In this blog post, I’m going to reveal:
- Why a clear blogging strategy is essential to your business
- I’ll introduce to you a concept called the Content Sales Funnel, and why it is important
- Why traffic goals aren’t everything when it comes to blogging
- The two options you have to choose from when writing any blog post
When I first starting running a business online, one of the most enlightening exercises I carried out was when I took steps to figure out who my customer was and what they wanted from me (spoiler: it wasn’t what I thought).
If you’ve been using Facebook for a while to promote your business, then you probably know that Facebook is putting considerable effort into filtering page content to its users. This means you have to be smarter than ever to ensure your followers see your posts. If this is news to you, check out a post I wrote last year on Facebook engagement.
However, what you might not know is that as of January this year, Facebook has rolled out a new change. This change is going to make it even tougher for businesses to market to their customers. Here’s what you need to know.
If you’re an entrepreneur, let me ask you a question:
What have you achieved today on your business?
It seems like an innocent question. If entrepreneurs have one thing in common, it’s that we’re dedicated to our cause, so I’m sure your day has been filled with a variety of business tasks.
But working on your business, and achieving something with your business, are two different things. That’s a lesson I learned the hard way, and it’s one I want to share with you in this post.
The rapid growth of new technology is a real blessing for us entrepreneurs. Running a business online is just getting easier and easier. When I first started working at digital agencies back in 2006 it took months to develop a website, weeks or months to add new features to it, and web design required heavy input from someone hugely skilled in Photoshop. Can you imagine how frustratingly slow it would have been back in those days to adapt your business to an ever-changing marketplace?
I’m always on the lookout for new tools, resources and apps that are designed to make the life of the entrepreneur easier. Here are ten that I’ve been really excited to discover (and no, I’m not affiliated with any of them):
I’m not one to typically write about ‘soft’ topics like emotions. But this post is close to my heart because it’s something I have struggled with. And I know from speaking to customers and from speaking to associates that it is far more common that people realize, even if we don’t want to admit to it. It is the feeling of being overwhelmed. I want to talk about what it feels like to be overwhelmed at the start of your business journey, why it can be so damaging to your progress, and what you can do about it.
I see lots of articles about how to increase your email list, and how it can rapidly grow your business. I see the same messages from marketing gurus day in day out, the same promises made (how to grow your list to 1000! 3000! 10000!), many similar statistics quoted. Whilst growing a list is important, much of this discussion seems to overlook a really important factor when it comes to email marketing:
If your subscribers aren’t opening your emails, then your strategy isn’t working
I call it the website launch trap. It’s a problem many entrepreneurs fall into: they spend time and money building their perfect website, fine-tuning their product offering, getting traffic, and then…..wait a minute.
Where are my customers?
It can be so frustrating to an entrepreneur who has put their heart and soul into creating something from scratch. You know you have a fantastic product. You really believe in what they are doing. But people just aren’t buying it. And the longer this goes on, the more you start to doubt yourself:
Am I in the wrong business?
Is my product just a failure?
I truly believe words can be powerful motivators. So if you want this to be your year of positive change, let the words in these 100 inspiring quotes guide you forward:
1. If you dream it, you can do it – Walt Disney
2. Don’t look back. You’re not going that way. – Anon
3. Do not look back and grieve over the past for it is gone; and do not be troubled about the future, for it has not yet come. Live in the present, and make it so beautiful it will be worth remembering. – Anon
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