I want to begin this post by revealing a shocking statistic I uncovered in my own marketing efforts these past few weeks, because the whole point of this post is to convince you of the benefit of advertising on Facebook, and these statistics strengthen my point far better than my meagre writing could.
I compared, like-for-like, a Facebook ad campaign with a mobile ad campaign. The mobile ad campaign was 14 times more expensive than the Facebook campaign.
I’ve been fortunate enough to use two of the top landing page platforms in my business – Leadpages and Clickfunnels, and I wanted to give a review of the two products side by side, because I know that a good landing page tool is one of the most critical decisions for a new entrepreneur to make when they are starting up their business.
I’ll take you through some of my own results, what I’ve learned along the way, and some of the downsides.
The sales pipeline is one the most critical components to your business. However, many businesses often neglect it altogether. As companies continue to ride the digital wave, focusing on emerging techniques, it may be easy to fall behind in traditional processes like closing sales. Even if a business owner has a salesforce, they must be responsible for effectively training them and still perform business negotiations at a high level. In this article I will aim to help you better understand the process of effectively closing sales leads in your sales pipeline, and help improve your bottom-line.
When I first starting running a business online, one of the most enlightening exercises I carried out was when I took steps to figure out who my customer was and what they wanted from me (spoiler: it wasn’t what I thought).
If you’ve been using Facebook for a while to promote your business, then you probably know that Facebook is putting considerable effort into filtering page content to its users. This means you have to be smarter than ever to ensure your followers see your posts. If this is news to you, check out a post I wrote last year on Facebook engagement.
However, what you might not know is that as of January this year, Facebook has rolled out a new change. This change is going to make it even tougher for businesses to market to their customers. Here’s what you need to know. (more…)
The rapid growth of new technology is a real blessing for us entrepreneurs. Running a business online is just getting easier and easier. When I first started working at digital agencies back in 2006 it took months to develop a website, weeks or months to add new features to it, and web design required heavy input from someone hugely skilled in Photoshop. Can you imagine how frustratingly slow it would have been back in those days to adapt your business to an ever-changing marketplace?
I’m always on the lookout for new tools, resources and apps that are designed to make the life of the entrepreneur easier. Here are ten that I’ve been really excited to discover (and no, I’m not affiliated with any of them): (more…)
I’m not one to typically write about ‘soft’ topics like emotions. But this post is close to my heart because it’s something I have struggled with. And I know from speaking to customers and from speaking to associates that it is far more common that people realize, even if we don’t want to admit to it. It is the feeling of being overwhelmed. I want to talk about what it feels like to be overwhelmed at the start of your business journey, why it can be so damaging to your progress, and what you can do about it. (more…)
I see lots of articles about how to increase your email list, and how it can rapidly grow your business. I see the same messages from marketing gurus day in day out, the same promises made (how to grow your list to 1000! 3000! 10000!), many similar statistics quoted. Whilst growing a list is important, much of this discussion seems to overlook a really important factor when it comes to email marketing:
If your subscribers aren’t opening your emails, then your strategy isn’t working (more…)